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Flipswap Plants Trees in Exchange for Old Mobile Phones
March 31st, 2008
Los Angeles, CA March 31, 2008 – Would you trade your old mobile phone for a tree? You now have that choice at www.flipswap.com.
With the growing burden of consumer electronics and mobile devices in landfills, consumers have shown increasing concern about what to do with their old and unused mobile phones. Flipswap Inc., a global leader in incentive driven mobile phone reuse and recycling, will launch a new service this week making it possible for consumers and businesses to trade in phones for trees.
Flipswap’s proprietary, customizable Web-based software application allows customers to quickly and accurately determine the guaranteed trade-in value of a used phone. The customer receives instant credit toward the purchase of a new phone or accessory. Flipswap then facilitates the reuse of those mobile phones by placing them in the hands of new consumers or recycling them using the latest environmentally safe methods. At Flipswap, reuse is the key element of an eco-friendly, economically viable strategy.
A remarkable ninety percent of the phones collected by Flipswap are put back into use. This innovative process has doubled and in many cases tripled the useful life of mobile phones and MP3 players traded in through Flipswap’s family of services. Unfortunately, some phones can not be reused and must be recycled. When this is the case, the remaining 10 percent are recycled through Sims Recycling Solutions, Flipswap’s recycling partner.
As of April 1, 2008, Flipswap will plant a tree for every phone that is sent to Sims for recycling. Flipswap is teamed for this initiative with CarbonFund.org, one of the nation’s leading carbon offset programs, to plant these trees in two ongoing reforestation projects in Louisiana and Nicaragua. Flipswap estimates they will plant 25,000 trees through the reLeaf initiative in 2008.
About Flipswap
Flipswap (http://www.flipswap.com) makes it easy to give mobile phones a second shot at life by offering fast, free and eco-friendly ways to trade them in. The average American buys a new cell phone every 12 months, which means more than one hundred million perfectly good phones become unused, unwanted, and unloved every year. To help maximize the useful life of each phone, Flipswap created a unique way of collecting them so they could be put back into use. Now, instead of being thrown in a drawer or in the trash, cell phones can be traded in for instant store credit at one of over 4,000 participating Flipswap retail locations or traded-in online. In 2007 alone Flipswap put enough phones back into use to keep the equivalent of 50 tons of solid waste, most of it toxic, out of landfills. So, whether you’ve got one old phone in a drawer at home or a warehouse of overstocked or returned handsets, Flipswap’s family of services will pay you to be one of the good guys. It has never been this easy to be green! For more information, please visit Flipswap on the web at www.flipswap.com.